This Friday, The Walkmen and Oberhofer will be playing a free show (RSVP) at Paradise. IAMSOUND teamed up with Vans to make this magic sprinkle through Boston along with custom painted shoes by Boston artist, Brian Butler. So much good in one night sounds like a trap, right? Well, you can keep your mace at home, this is legit. Julia Froemel from Vans provided details.
How did this ongoing series come about?
Vans has always been deeply connected to music and art. For years, musicians and artists have taken our Classic footwear and made them their own. Therefore it felt natural to celebrate Classics, our original footwear collection, with a focus on creativity. We wanted to create free events for everyone that loves Vans and is inspired by creative talent, whether it come from music or design.
What is the connection of all these artists/musicians to Vans?
Last year, we started the ‘Classic & City’ events all over the world celebrating our Classics footwear while remaining locally relevant for each community. We look for musicians and artists that are from each city that have a personal connection to Vans to help us host the event. They become the heart of our events because they are so closely connected to Vans and that is what makes them special. We would never want to feel it forced. We are lucky as a brand because all of the creative people we work with love Vans and they want to be a part of this.
The Walkmen are tight to Boston, what brought about having them onboard?
We are big fans of the band and we love their song, “Lost in Boston” and thought they would be perfect for the event.
And there’s a shot at free Vans custom painted by Brian Butler?
There will be an Instagram contest giveaway. Attendees use the tag #offthewall with their photos during the event to win Vans gear customized by Brian at the merch table. First come first serve as supplies are limited.
RSVP for the free event here through Vans!