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MEDIA FARM: A TALE OF TWO TALES

MF_lisa-decanio

It was seemingly inevitable. After announcing that the Boston Globe would deliver the Boston Herald last year, the two have finally merged their printing operations as well. You heard right—the Globe will now both print and distribute the Herald.

In other news: human sacrifice, cats and dogs living together, mass hysteria …

Except that it’s not. The fact is, the Herald hasn’t run the presses itself for over two years, the Globe already distributes most of the right-wing tabloid and they are not merging their editorial operations in any way. No way, no how.

The deal “will not include sharing any editorial content,” reported the Herald’s Business Editor Frank Quaratiello, “and does not constitute any type of joint-operating agreement.” “Of course,” Globe publisher Christopher Mayer said in a statement, “the editorial and other business operations of the newspapers remain separate.” “Other functions of the newspapers,” echoed Casey Ross in the Globe, “including editorial operations, remain separate.”

The deal takes effect January 23, but a special editorial operation began immediately.

The subhead of the Globe story read “Cost-saving move lets tabloid cut 53 jobs,” while Quaratiello opened his story saying the plan would … “save 30 jobs,” then later said that “approximately 50 Teamsters would be laid off and paid severance.”

So the Herald saved 30 jobs then laid off 50 people?

So, they laid off 20 people?

The smokescreen carried on with this quote from publisher Pat Purcell.

This historic agreement comes as the Herald prepares to move to its new headquarters in the city’s vibrant Seaport District, in a new space that will offer a state-of-the-art newsroom for our print and web platforms.

The Globe story, on the other hand, said the Herald was moving into an “office building” and emphasized that Purcell was already entered into a joint venture “to redevelop the paper’s current 6.6-acre site.” Ross takes a couple more stabs at the Herald, saying the agreement benefits the companies “in different ways” …

“While the Herald saves on labor expenses” (ouch) “the Globe will take on more printing and delivery work, a growing part of its business” (oof).

The Herald report continues: “From Sunday through Friday, most Herald copies will still be printed at a Chicopee plant,” but the Globe will “print and deliver the city edition of the Herald from Sunday through Friday and the paper’s entire print run for Saturday’s paper.” So the Globe is printing the paper in Chicopee Sunday through Saturday and will save 30 jobs doing it. Gotcha.

The Globe continues:

In addition to expanding that arrangement, the Globe will distribute several other publications now delivered by the Herald, including New England editions of The Wall Street Journal, the New York Post and the weekly financial magazine Barron’s. … The Globe already has contracts to print and haul the Patriot Ledger of Quincy and the Enterprise of Brockton, and starting in February, it will handle advertising insert supplements for the Fall River Herald and the Taunton Gazette. The Globe also prints and distributes regional editions of The New York Times.

So … everything. The Globe now distributes everything.

Where do I invest?

ANOTHER ONE BITES THE DUST” is how the website that calls itself BostInno shat all over the Herald [We always thought BostInno was a publicist—Ed.].

The primary shitter was Michigan Wolverines fan Lisa DeCanio (“Go blue!” she says). While DeCanio reported nothing new, her damning headline and image of a gravestone baring the phrase “Print Media I Won’t Miss It” got our attention [Wait are they burying the phrase? Confused.—Ed.]

Lisa DeCanio’s journalism credentials include being named “PR Job Seeker of the Week” in 2010. Take it away Lisa:

About five months ago, the most I knew about PR was that it stood for Public Relations. 

From there, my best guess was that PR professionals were experts at relating to the public – duh. 

Oh, and that all of them (us) were clones of Samantha Jones from Sex and the City.

BostInno … I won’t miss it.

QUESTIONS? TIPS? BUCKEYES FAN? EMAIL MEDIAFARM@DIGPUBLISHING.COM OR ON TWITTER @MEDIAFARM

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8 Responses to MEDIA FARM: A TALE OF TWO TALES

  1. Hey David, I am one of the co-founders of BostInno – couple questions:

    1) What does ed mean you thought BostInno was a publicist? I kinda thought the Dig of all publications might actually be up on new media, no?
    2) I’m uncertain how Lisa’s alma mater has anything to do with the fact that print media is declining, could you elaborate on that one? Or are you just making fun of her, irrelevance to the subject of print media aside?
    3) Your primary knock here is that Lisa started in PR and as college graduate didn’t know much about it, yes?
    4) With your last line, BostInno we won’t miss it, do you think we’re going to disappear soon? I’d love to hear your insight/analysis into our business and the current landscape of news/media in Boston.

    Thanks for your responses in advance.

  2. DAVID DAY DAVID DAY says:

    Hey Chase,

    Congrats on founding BostInno! And hello from old-world media (and our dead website here).

    1. The editor’s note came from within our office. As I was fact-checking Media Farm, someone nearby said “BostInno? I thought they were a publicist?” True story.
    2. I think Media Farm is thinking more the latter. Or maybe they’re a Michigan fan too? I don’t know for sure. It checked out anyway, which was my chief concern.
    3. In order to get a job in PR, Ms. DeCanio is first to offer that she doesn’t know anything about it whatsoever. It was funny. Guess it worked though, now that she writes for you? But she is not a publicist, she is an author? … Or journalist? Blogger? Wanted to work in PR, but writes for BostInno, which is not a publicist. … Now I’m confused.
    4. The implication of the last line is that your site is of such little value, Media Farm will not visit or mention your site in the column again.

    Hope that helps.

    PS: If you guys are so sure that print is dead, you might want to tell our hundreds of partners and thousands of avid readers. ;)

  3. Haha ok man – well I mean you switched careers from Publicist to a journo as well, so not sure why you are knocking it?

    Anyway, the point about print media isn’t personal, it is just the facts: http://stateofthemedia.org/2011/newspapers-essay/data-page-6/

  4. DAVID DAY DAVID DAY says:

    Well, I’m not sure why my credentials are being called into question but I graduated with a degree in both creative writing and journalism from the University of Kansas, wrote about music for years and did some music publicity, yep. And I knew what PR was after five years of college (even at a state school :P ).

    But it’s a long way from telling people about a cool band like Dungen or a device like the Buddha Machine to pretending you’re a journalist reporting on olive oil.

    And pick up a Dig the next time you see one … It’s fun to read paper sometimes. :-O

  5. I heard that olive oil is killer though!!!!!

  6. Carl Pierre Carl Pierre says:

    Hey, at least she looks good in that pic

  7. Your articles are killer, too! Especially the ones where you write “objectively” about how awesome the company you “assist with public relations” for by writing “e-newsletters” is.
    http://digboston.com/think/2011/10/behind-the-scene-the-boston-harbor-association/
    http://www.laurenmetter.com/resume/

  8. DAVID DAY DAVID DAY says:

    Ha. Good one Alex. I approved that on the basis they were a non-profit and looking for grant funding. Next time you pitch me on a non-profit olive oil company who’s money goes to cancer research I’ll likely approve it. :D

    But glad you’re keeping tabs on us. :P