Kush Groove is a fresh four-twenty clothing line producing men’s and women’s tees, tanks, and headgear. Co-started in September of 2011 by Marcus Johnson-Smith, Mike Pires, and Matt Whormes, the brand name was inspired by 80s cult film “Krush Groove” … along with a certain illicit substance.
“We used the name ‘Kush’ because we’re really about representing four-twenty for the culture.” Johnson-Smith said. Stay green!
This one is all about the bills. Notice that there are four twenty-dollar bills. If it isn’t neon, it shouldn’t be on. $25
If anyone needs to know, this tee has the definition—kush is a subset of strains of cannibis that have been cultivating for thousands of years. Literally dope. $25
MORE SUMMER FASHION: KOALACORE