GET READY FOR BOSTON, AUSTIN: WE’RE GOING (BACK) TO SXSW

Hey, remember that time we threw the Official Boston Music day party at South by Southwest with our friends at Converse? And we all danced our faces off on a sun-drenched rooftop on 6th Street, and nine incredible Boston bands came together across all walks of genre, and I fell in love with Carmen O’Connor‘s face paint for the 912th time?

Yeah. We’re gonna do the whole shebang again this year, except we’re going BIGGER.

By bigger, I mean 10 bands, 4 DJs, Saturday afternoon (on St. Paddy’s Day, no less), 2 stages, longer set times and a combination of players that’ll lead to some of the most unlikely, unrepeatable and untoppable moments in Boston music in 2012. So, who are these lucky folks who’ll be headlining the big show this year?

We’re not telling. You gotta come see for yourself at Great Scott on Wednesday, 2.8.12.

The official SXSW launch shindig will be taking place then, and what better way to celebrate than to start the whole shebang off with a few surprises? We’ll be announcing the lineup at the show, and the Boston to Austin bands will be taking the stage over the course of the evening.

So that’s all, folks, until 2.8.12. Stay tuned to our Facebook, Twitter and the Daily Dig for ticket giveaways and clues as to who the headliners are. And in the meantime, head over to the Converse store at 348 Newbury St. and grab some free tickets while they last. Only 100 will be given away, so book it to Chuck Taylor HQ after Friday if you’d rather spend the $5 cover on beer. And if last year’s photos are any indication …