They’re watching you.
Keeping tabs on where you go, what you buy, what you like on Facebook. Especially what you like on Facebook, because that’s how they know … what you like. And if they know what you like, it’s easier for them to figure out what to market to you (at you?) on those little red letters above your inbox. That’s it.
All of this painstaking data mining for the sole purpose of trying to sell you shit.
Isn’t it funny that all this privacy-invasion Ministry of Personal Information bullshit is in the name of advertising? It’s not the government—just private companies that paid a little bird half a cent to find out if you’re in the market for a Big Lebowski T-shirt.
If anything, the government is an opponent of data mining, occasionally suing Google or whomever for a few million. In a recent ruling, the Federal Trade Commission fined Google $22.5 million—enough for almost 5 billion facts—
though, by default, they’ll just email ‘em anyway to “improve your ad experience.”
Why the hell are these companies dropping so much cash on internet advertising? Who clicks on internet ads and then buys a vacation package? Screw “improved ad experiences,” what happened to old fashioned TV barrage with the breathless voiceover and the CALL NOW! icon flashing, where you see something so many times that suddenly you must have it and the next thing you know you’ve got a Snuggie, a Retractable Awning, and a Bedazzler.
That got results.