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SOCIAL MEDIA FARM DIGFOGRAPHIC: THE #BOSTON HASHTAG TREE

TREE TOP

Infographic by Tak Toyoshima, Concept by Chris Faraone, Analytics by Pandemic Labs

Additional research by Jenna Tramonti, Christine Young, and Rachael Blanchard

There’s a simple explanation for the eye candy before you: We wanted to identify the most popular hashtags in every facet of life around Boston. With that lofty goal in mind, we crowd-sourced and combed the web to compile a draft list, then handed that to the social media senseis at Pandemic Labs on Summer Street. They ran those picks through several search engines, normalized the data by analyzing 30-day snapshots of local trends, and finally conducted a seven-day audit of the worthy hashtags. Using Pandemic’s tweet and impression counts (listed below), we dropped the non-starters and hung the rest on our Twitter tree. Climb on up.

TREE FULL

DOWNLOAD A PDF OF THE BOSTON HASHTAG TREE

BOSTON PRIDE

#bostonpride – 67 tweets (T), 113,466 impressions (I)

#boston – 400 T, 2.4m I

#onlyinboston – 20 T, 12,987  I

#bostonrocks – 21 T, 11,749 I

#prayforboston – 100 T, 34,619 I

MBTA

#mbta – 506 T, 4.8m I

#greenline – 100 T, 320k I

#silverline – 300 T, 1m I

#redline – 200 T, 235k I

#youthpass – 15 T, 12.5k I

#mbtaproblems 32T, 16k I

#mbtafail – 60 T, 13k I

#mbtaannoy – 14 T, 3k I

SPORTS

#bostonmarathon – 100 T, 1.1m I

#goboston – 63 T, 50k I

Red Sox

#redsox -515 T, 17m I

#redsoxnation – 500 T, 1m I

#bosox – 100 T, 3.3m I

#bigpapi – 100 T, 6.1m I

#yankeessuck – 100 T, 88k I

Celtics

#celtics – 511 T, 2.4m I

#celticsnation – 100 T, 250k I

#teamceltics – 100 T, 330k I

#celticstalk – 104 T, 1.3m I

#iamaceltic – 100 T, 50k I

#greenrunsdeep – 100 T, 40k I

Bruins

#gobruins – 107 T, 300k I

#blackandgold – 100 T, 61k I

#bruinsfam – 100 T, 82k I

#wewantthecup – 100 T, 34k I

#nhlbruins – 112 T, 6.5m I

Patriots

#pats – 100 T, 150k I

#patsnation – 100 T, 105k I

#belichick – 13 T, 90k I

FOOD & DRINK

#bostonfood – 16 T, 25k I

#bestofboston – 10 T, 17k I

#bostonnightlife – 17 T, 21k I

#bostoneats – 12 T, 7k I

Dunkin’ Donuts

#dunkindonuts – 102 T, 700k I

#dunkin – 100 T, 50k I

#mydunkin – 100 T, 1.1m I

ARTS

#bosarts – 100 T, 285k I

#bostonarts – 36 T, 90k I

#notart – 35 T, 20k I

NEIGHBORHOODS & ATTRACTIONS

#picturecambridge – 20 T, 34k I

#backbay – 100 T, 90k I

#southend – 500 T, 1m I

#jp – 500 T, 1m I

#northend – 100 T, 67k I

#kenmore – 100 T, 210k I

#newbury – 200 T, 205k I

#boylston – 16 T, 13k I

#fortpoint – 100 T, 72k I

#bostonharbor – 100 T, 44k I

#allston – 100 T, 108k I

#somerville – 100 T, 73k I

#tdgarden – 103 T, 670k I

POLITICS

#bospoli – 100 T, 460k I

#mapoli – 507 T, 2.7m I

#magov – 108 T, 2.2m I

#masen – 100 T, 900k I

COLLEGES

#soemerson – 10 T, 4k I

#gonu – 100 T, 220k I

#gobu – 22 T, 27k I

#wearebc – 104 T, 560k I

#berklee – 100 T, 930k I

#massart – 11 T, 17k I

#umassboston – 10 T, 2.3k I

#harvardproblems – 2 T, 500 I

MISC

#lifeinboston – 4 T, 700 I

#bostonlife – 60 T, 180k I

#bostonproblems – 20 T, 5300 I

#bostonfire – 7 T, 7k I

#bfd – 100 T, 250k I

#matraffic – 90 T, 5.3m I

BONUS (NOT INCLUDED ON TREE): INSTAGRAM

#igersboston – 200 Instagrams (IG), 74k I

#weareboston – 100 IG, 160k I

#iheartboston – 150 IG, 24k I

#bostondotcom – 110 IG, 8300 I

#beantown – 250 IG, 111k I

#visitboston – 85 IG, 3200 I

#bostoniphonephotos – 100 IG, 17k I

 

FURTHER READING

Q&A: GOING DEEP ON EVERYTHING FROM GOOGLE+ TO THE EARLY DAYS OF BOSTON’S SOCIAL MEDIA SCENE WITH PANDEMIC LABS

A VERY SPECIAL SOCIAL MEDIA FARM: KILLING #MAPOLI

ON THAT CONTENT FARM HE HAD SOME CLICKS

DONNIE THE MASSHOLE DOES CHINA

#YESALLWOMEN? ON PROMISING HASHTAGS THAT FADE TOO QUICKLY

About DIG STAFF

DIG STAFF IS WHAT WE SAY WHEN NO ONE WANTS TO TAKE THE CREDIT FOR IT.
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