Getting to know Backlash Beer Company

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This review’s supposed to start with us saying that it was a phenomenal decision to drink Bad Decision Juice. That’s the corny way to write about how seriously delicious this new local potion truly is, and you can count on others using the approach. God bless ’em, but we have different plans for introducing readers to the Backlash Beer Company on Hampden Street outside of Dudley Square.

Now that it’s had about a month to get its draft lines calibrated and develop friendships with the kind of food trucks that we’d like to engage while drinking their beers, we’ll be certain to stop into the minimalist taproom later this month and report back to readers. First, though, we’re here to gush over Bad Decision Juice, which has increasingly been showing up on shelves across the region.

Technically, Backlash calls this flagship a “big-drinking, lower ABV IPA with Citra, El Dorado, and Idaho 7 hops.”  Sure, that sounds sublime, but what’s more important is that Bad Decision, despite clocking in at a mere 4.7 percent ABV, does a dangerous enough dance on your tastebuds to remain sexy. There are hints of grapefruit that your average loyal Founders All Day IPA consumer will appreciate, but more burly guzzlers who typically avoid selections with less than 5 percent alcohol should nonetheless consider picking up a four-pack.

Backlash is a new kid on the block by many measures; the label on our cans was even crooked, how rustic! With that said, it should be noted that co-founders Maggie Foley and Helder Pimentel have been toiling for more than five years, during which time they have worked out of some places owned by others while doing the brewing equivalent to couch-surfing. They arrived on Hamden Street in 2016 and began mixing flavors that can now be found on tap there—not only Bad Decision Juice, but also promising potential prizewinners like Roxbury, their “New England-style IPA made with Citra and Galaxy hops.”

As promised, we’ll be back soon for a report from the front line.

How about this afternoon?

Sounds good, we’ll see you there.