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Dig Bos

The Dig - Boston's Only Newspaper

QUICK HITS: PARTS PER MILLION’S STRIKING NEW VISUAL EXPLAINED

Written by DIG STAFF Posted January 26, 2022 Filed Under: MUSIC

“The video is about breaking out of that cycle, with the gun being a symbol of that trauma passed down from parent to child.”


The new video for Parts Per Million’s video “Placebo” is disturbing. Very disturbing. As the hard-rock band’s guitarist-singer-songwriter Paul McSweeney explains, “‘Placebo’ is a song and video that covers trauma that we encounter as children—both abuse and abandonment, and how it can trickle down through generations of families and cycle on to the next.”

He continues, “People with abandonment issues or who have been abused often struggle in relationships, exhibit symptoms of codependency, have an inability to trust others, and a tendency to sabotage relationships or themselves. We often struggle with substance abuse, eating disorders, depression, and behavioral issues.

“The video is about breaking out of that cycle, with the gun being a symbol of that trauma passed down from parent to child. This video is dedicated to anyone who still struggles with these issues, as well as those who are working out of these issues or have broken free of them completely.” 

The video was filmed and edited by Revelry Studios, and you can watch it now on YouTube when you’re done scrolling through TikToks.

“We don’t want to hurt anyone, but we hope people can see the symbolism in the video vs. taking it literally,” McSweeney adds. “We were a little concerned at first, but we’ve talked to a lot of people and feel confident it will be understood.” –Dig Staff

partspermillionband.com


DIG STAFF

Dig Staff means this article was a collaborative effort. Teamwork, as we like to call it.

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Filed Under: MUSIC Tagged With: Music, Videos

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DigBoston is a one-stop nexus for everything worth doing or knowing in the Boston area. It's an alt-weekly, it's a website, it's an e-mail blast, it's a twitter account, it's that cool party that you were at last night ... hey, you're reading it, so it's gotta be good. For advertising inquiries: [email protected] To reach Editorial: [email protected] For internship opportunities: [email protected]