A good number of you may recall the “hashtag tree” that we designed for last year’s social media issue, in which we outlined the entire Twitter ecosystem of the Greater Boston area, from sports, to media, to restaurants and politics. No doubt some loyal Dig readers still have the insert tacked to the wall over their desk as a handy crib sheet. We didn’t go at it alone though; for the hashtag project, we tapped our good friends at Pandemic Labs, one of the Hub’s first and most sophisticated social media marketing agencies.
On the success and strength of that endeavor, we asked Pandemic to team up with us again—this time to bring an enhanced Twitter analysis to our annual DigThis Awards. Part of the Pandemic motto is that “marketing is a dialogue not a monologue,” and on that tip we have challenged them to gauge which of our Arts & Entertainment winners—concert venues, movie theaters, museums, you get the picture—did the best job of engaging fans over the past year. Of course it’s not that simple, analytics never are, which is why they mixed their science with a good old “qualitative approach.” As for their formula; we could tell ya, but you know how the rest of that one goes …
Most Tweets With Sequins & Sparkles
@ClubOBERON
Between the Donkey Show and new performances inspired by Oscar Wilde, the Cambridge venue keeps its Twitter followers bedazzled, like its performers. If it’s engagement you are looking for, this is your handle.
Most Tweets About Other Tweeters
@Boston_Calling
Since jump-starting Boston’s downtown outdoor music scene, the Boston Calling Twitter brigade has dutifully promoted the acts they are bringing to town. Thanks to their impressive local following and the buzz around those performers, they absolutely crush the competition.
Best Handle Your Parents Probably Follow
@mfaboston
Did you see what the MFA tweeted? No? Well, your parents did, and they are leaving you a voicemail about it right now. Bottom line: the MFA has tight game with the maturing Twitter set, and it’s about time that you get on board.
Most Surprising Player
@HongKongBoston
Because when you want a two-dollar teriyaki skewer at 1am, and are able to secure such a delight, you want to tweet your thanks to the ones who provided it.
Handle You All Follow
@TheMoth
Whether you binged or listened to one episode two years ago, you follow The Moth. Of course, there’s a lot more than just Greater Boston powering this one, but nevertheless, props are due.
CLIMB THE HASHTAG TREE HERE
Dig Staff means this article was a collaborative effort. Teamwork, as we like to call it.
