“Being in a medspa does not change the fact that I am a nurse practitioner first.”
What the fuck, DigBoston? First you introduce an exclusive subscriber edition, and now you’re writing about Botox?
What’s next? Party pics?
That’s actually a great idea—if parties ever get less deadly. But no, relax, Audrey Rose, aka the Botox Fairy, or the Beautify Fairy, is no backroom butcher. She’s a licensed nurse practitioner and successful small business owner who is soon to expand her brand beyond Mass. Plus, you can bet that way more people than you realize use aesthetic medicine, many of them for reasons you might not expect, so stop being so damn judgemental!
At Rose’s Age-less Weigh-less in Woburn, their non-invasive procedures are “designed to improve cosmetic appearance, including treating scars, skin laxity, wrinkles, moles, skin discoloration, spider veins and unwanted hair or cellulite.” If you think those are issues that only celebrities and fashion plates address with treatments, then you’re kidding yourself.
We asked Rose, who worked at Brigham and Women’s as a nurse for several years before starting her own business, about her grind, which, yes, occasionally involves making asses look bigger and tighter. Some of you may know her work and images from her @beautifyfairy handle on Instagram, but we wanted to know more about the nurse behind the needle.
Do you miss the hustle and bustle of the hospital floor?
All I did was change one hustle and bustle for another. I am constantly in motion and no two days are ever the same. I love that the days fly by and that I get to be my own boss. So I would say no, I do not miss the hospital floor.
What’s the most important lesson you took from your hospital experience to your current business?
To always listen to the patient and understand what they are feeling and what their end goal is. Being in a medspa does not change the fact that I am a nurse practitioner first. Although I am dealing with less medical issues, I am still dealing with people who are looking for guidance and results.
What’s it like to be the main operator in your business—the person actually working with clients—as well as a businesswoman doing the books, marketing, the works?
I feel very fortunate to have a team that supports me and share the same goal of seeing the business succeed. I keep my hand in every aspect of the business, but I do delegate some tasks to the staff. It takes a village.
What’s the biggest misconception about Botox and what you do?
I would say the biggest misconception is that you will look different if you get treated. I prefer to treat conservatively and give patients a more well-rested version of themselves. I have been known to turn people away if I think they have had too much.
What kind of work do you primarily do? Is it more related to what is trendy?
While I always keep up with the current trends, I treat everyone on a case by case basis. No treatment or product is universal. I do a full assessment and I take the patient’s end goals into consideration. I do lots of full face rejuvenation and I do lots of butt augmentation with filler.
Where does the moniker Botox Fairy come from? It sounds disarming to some extent.
Botox Fairy actually came from a patient. I was treating her and she said, “You are like a Botox Fairy, sprinkling awesome all over my face.” I liked the name at the time and it really took off. For trademark purposes I have dropped the “Botox” part and I now go by the Beautify Fairy.
You have also mentored other business owners. What do you tell budding entrepreneurs?
I would say to any business owner that education is key and with experience comes confidence. It goes a long way. Your clients will gravitate towards you and trust your instincts. And it’s important to do something you love. If you love what you do, then success will follow.