“You don’t want to be too rosy but I actually think they can do a better job of highlighting the work they have done.”
Amid Multiple Crises, MBTA Fields Pitches For New Agency Marketing Campaign
marketing
The Globe Still Needs to Apologize for Cheerleading the GE Boston Deal
As the one-time corporate behemoth slinks away from the chaos it created in the Bay State (yet again)
While my DigBoston and BINJ colleagues and I do occasionally skewer the Boston Globe ...
EDITORIAL: GUILTY ERROR
New advertising industry initiative should protect the independent press, not just major outlets like the Boston Globe
MARKETING FIRM WITH POLITICAL TIES IS PAID MILLIONS TO “HUMANIZE” MBTA
A consulting firm led by the son of Gov. Charlie Baker’s 2018 reelection campaign chairman is getting $5.5 million to “humanize the brand” of the MBTA as it embarks on a massive capital projects plan—and deals with bad publicity on a near-daily basis.
EDITORIAL: WHY ADVERTISE WITH DIGBOSTON?
To support independent journalism and beat back marketing propaganda, for starters
Many people have taken to loudly bemoaning the supposedly sudden arrival of “fake news” since the 2016 presidential election… while becoming belatedly aware of the accompanying slow decline of print newspapers that are—whatever else one might say ...
THE VERTEX SHELL GAME
Pharma’s Donation to Boston, Other Cities Converts Public Funds to PR Gold
Vertex Pharmaceuticals made a big PR splash last week with an announcement of a significant donation to Boston and other cities where it does business. The Boston-based company, best known for its cystic fibrosis meds, has pledged to “spend $500 million on charitable ...
