When it comes to managing money, everyone has a different story and most are reluctant to talk about it. Capital One launched “Everyday Money Boston” to get Bostonians talking about their habits on spending and saving to help get them on a path to financial success.
A recent Capital One survey conducted with Harris Poll revealed that 51% of Bostonians feel strongly that they could better manage their money. And 85% admit to having a habit of splurging before cutting back on their spending.
With this in mind and to further dive into Boston’s relationship with money, Capital One enlisted Boston-based photographer, Jesse Burke, who sought out city residents willing to share honest conversations about how they manage their “everyday money” – that pool of funds available after priority items like bills are taken care of.
“Talking about your finances is one of those topics we’re taught not to speak about with others,” said Burke. “But it’s important those conversations take place – being open about your everyday money can keep you on a better track with your own financial goals.”
Capital One, which has four Café locations and a network of 900 ATM’s in Boston, launched EverydayMoneyBoston.com, a Tumblr site that highlights authentic stories about Bostonians and their everyday money. Tapping into his passion for photographing real subjects, Burke engaged with individuals around the Boston community to capture their photos and stories about how they think about money.
“Through the ‘Everyday Money Boston’ effort, our hope is to inspire a dialogue about how Bostonians spend, save and make the most of their hard-earned everyday money,” added Lia Dean, Managing Vice President at Capital One.
“It has been eye-opening to uncover the specific behaviors and relationships, depicted in the anecdotes and portraits Jesse captured. By fostering these conversations, we hope to encourage Bostonians to celebrate fiscal well-being and seek a path for financial success.”
To learn more about Boston’s relationship with everyday money, visit the Tumblr gallery of portraits from real Boston residents at EverydayMoneyBoston.com.
