Infographic by Tak Toyoshima, Concept by Chris Faraone, Analytics by Pandemic Labs
Additional research by Jenna Tramonti, Christine Young, and Rachael Blanchard
There’s a simple explanation for the eye candy before you: We wanted to identify the most popular hashtags in every facet of life around Boston. With that lofty goal in mind, we crowd-sourced and combed the web to compile a draft list, then handed that to the social media senseis at Pandemic Labs on Summer Street. They ran those picks through several search engines, normalized the data by analyzing 30-day snapshots of local trends, and finally conducted a seven-day audit of the worthy hashtags. Using Pandemic’s tweet and impression counts (listed below), we dropped the non-starters and hung the rest on our Twitter tree. Climb on up.
DOWNLOAD A PDF OF THE HASHTAG TREE
BOSTON PRIDE
#bostonpride – 67 tweets (T), 113,466 impressions (I)
#boston – 400 T, 2.4m I
#onlyinboston – 20 T, 12,987 I
#bostonrocks – 21 T, 11,749 I
#prayforboston – 100 T, 34,619 I
MBTA
#mbta – 506 T, 4.8m I
#greenline – 100 T, 320k I
#silverline – 300 T, 1m I
#redline – 200 T, 235k I
#youthpass – 15 T, 12.5k I
#mbtaproblems 32T, 16k I
#mbtafail – 60 T, 13k I
#mbtaannoy – 14 T, 3k I
SPORTS
#bostonmarathon – 100 T, 1.1m I
#goboston – 63 T, 50k I
Red Sox
#redsox -515 T, 17m I
#redsoxnation – 500 T, 1m I
#bosox – 100 T, 3.3m I
#bigpapi – 100 T, 6.1m I
#yankeessuck – 100 T, 88k I
Celtics
#celtics – 511 T, 2.4m I
#celticsnation – 100 T, 250k I
#teamceltics – 100 T, 330k I
#celticstalk – 104 T, 1.3m I
#iamaceltic – 100 T, 50k I
#greenrunsdeep – 100 T, 40k I
Bruins
#gobruins – 107 T, 300k I
#blackandgold – 100 T, 61k I
#bruinsfam – 100 T, 82k I
#wewantthecup – 100 T, 34k I
#nhlbruins – 112 T, 6.5m I
Patriots
#pats – 100 T, 150k I
#patsnation – 100 T, 105k I
#belichick – 13 T, 90k I
FOOD & DRINK
#bostonfood – 16 T, 25k I
#bestofboston – 10 T, 17k I
#bostonnightlife – 17 T, 21k I
#bostoneats – 12 T, 7k I
Dunkin’ Donuts
#dunkindonuts – 102 T, 700k I
#dunkin – 100 T, 50k I
#mydunkin – 100 T, 1.1m I
ARTS
#bosarts – 100 T, 285k I
#bostonarts – 36 T, 90k I
#notart – 35 T, 20k I
NEIGHBORHOODS & ATTRACTIONS
#picturecambridge – 20 T, 34k I
#backbay – 100 T, 90k I
#southend – 500 T, 1m I
#jp – 500 T, 1m I
#northend – 100 T, 67k I
#kenmore – 100 T, 210k I
#newbury – 200 T, 205k I
#boylston – 16 T, 13k I
#fortpoint – 100 T, 72k I
#bostonharbor – 100 T, 44k I
#allston – 100 T, 108k I
#somerville – 100 T, 73k I
#tdgarden – 103 T, 670k I
POLITICS
#bospoli – 100 T, 460k I
#mapoli – 507 T, 2.7m I
#magov – 108 T, 2.2m I
#masen – 100 T, 900k I
COLLEGES
#soemerson – 10 T, 4k I
#gonu – 100 T, 220k I
#gobu – 22 T, 27k I
#wearebc – 104 T, 560k I
#berklee – 100 T, 930k I
#massart – 11 T, 17k I
#umassboston – 10 T, 2.3k I
#harvardproblems – 2 T, 500 I
MISC
#lifeinboston – 4 T, 700 I
#bostonlife – 60 T, 180k I
#bostonproblems – 20 T, 5300 I
#bostonfire – 7 T, 7k I
#bfd – 100 T, 250k I
#matraffic – 90 T, 5.3m I
BONUS (NOT INCLUDED ON TREE): INSTAGRAM
#igersboston – 200 Instagrams (IG), 74k I
#weareboston – 100 IG, 160k I
#iheartboston – 150 IG, 24k I
#bostondotcom – 110 IG, 8300 I
#beantown – 250 IG, 111k I
#visitboston – 85 IG, 3200 I
#bostoniphonephotos – 100 IG, 17k I
Dig Staff means this article was a collaborative effort. Teamwork, as we like to call it.
