“We are a society that wants perfect looking food,” Bezahler said. “Farmers are picking for consumers and we want perfect looking food.”
"But I will say to you what I said to my board and the commission: If we succeed and Haymarket doesn’t, we [will] have failed."
Chew-Lab sports a large illuminated carrot on its façade, leaving passerbys curious about the space. It's an homage to their ability to see food as food, and not just a commodity.